Management Institute

Prof. Tripurasundari - Joshi

Prof. Tripurasundari - Joshi


Total Experience 21 Year
Educational Qualification MSc, MBA
Research Area Branding, Customer Relationship Management, Consumer Behavior
General information
Designation Assistant Professor
Office Phone 079- 30642649
Cabin No IMNU Ground floor-Faculty Wing A
Email tripura@nirmauni.ac.in

Tripurasundari Joshi has post graduate qualifications in Science and Business Management. She has a UGC NET certification and thirteen years of corporate experience in business development, corporate planning and management consultancy in the managerial cadre. She has carried out numerous research and business advisory assignments for clients like Grasim Industries, Arvind Mills, Gujarat Maritime Board, IDBI, Exim Bank, Cargill, TIDCO and SEWA among others. She has worked on technology status and techno market assessment studies for DSIR, Government of India and also executed several World Bank and ADB funded projects. Since 1999, she has been involved as a full time core faculty in the Marketing area in Business Management and been active in institution building activities in various academic administrative capacities. She has authored several books, monographs and technical notes and presented and published research at/in national and international conferences /publications. She has been invited by national institutes of repute like NIFT, MICA, NID, CEPT and others to handle management courses as a resource person. She has also been invited by corporate houses to facilitate their "Train the Trainers' programs. Besides, she has been invited as a subject expert in a number of dissertation evaluation and recruitment panels of various B schools and university departments. She has visited leading universities and government departments in Sydney, Melbourne, Brisbane, Adelaide, Perth in Australia as also in Singapore for academic, business and research interactions.


Current Activities : Consulting, Teaching, Training, Research
Experience
Teaching 11 Year 0 Month
Industry 10 Year
Contact
Website -
Blog www.imnucrm.blogspot.in
Membership -

Specialization
Specialization Areas Marketing
Subject Taught UG -
Subject Taught PG Research Methodology, Consumer Behavior, Strategic Brand Management, Customer Relationship Management, Marketing Research, Return on Marketing Investment

Hobbies
Literary pursuits, Carnatic music

Prof. Tripurasundari - Joshi - Achievements


Prof. Tripurasundari - Joshi - Experience


Institute / OrganizationDesignationDuration
Som Lalit Institute of ManagementReader June 1998 To May 2007
Dalal Consultants and Engineers LtdConsultant June 1990 To June 1997

Prof. Tripurasundari - Joshi - Publication


 

Book

TitleISSN / ISBN No PublisherVolumeYear
Technology status study on Bio Fertilizer Industry  Department of Scientific and Industrial Research, Ministry of Science and Industry, Government of In 1995
Technology status study on drug delivery systems  DSIR, Ministry of Science and Technology 1992
Technology status study on biopesticide industry  Department of Scientific and Industrial Research, Ministry of Science and Technology  
Techno market study on industrial enzymes  TIFAC, Ministry of Science and Technology  
Technology Norms study for dyes and dye intermediate industry  Department of Scientific and Industrial Research, Ministry of Science and Technology  
Techno market study on Genetically engineered plants: Tissue culture, Horticulture and Floriculture  TIFAC, Ministry of Science and TechnologyTMS029 

International Conference

TitleISSN / ISBN No PublisherVolumeYear
Consumer Choice Model with Incomplete Information  3rd Conferencve on Marketing Paradigm for Emrging Economies 2009
A study of Online Shopping Behaviour in India:developing and Testing a Predictive Model  2nd IIMA Conference on Research in Marketing 2007

International Journal

TitleISSN / ISBN No PublisherVolumeYear
A Study of Service Quality of Blood Banks 1800 – 6450International Journal for Quality Research9(4)2015

Prof. Tripurasundari - Joshi - Qualification


QualificationSpecializationUniversityPassing Year%Class
M.B.A   Gujarat University B K School of Business Management June 1994   
M.Sc Biochemistry Maharaja Sayajirao University Faculty of Science September 1985   

Prof. Tripurasundari - Joshi - Activity


Activity TypeActivity TitlePlaceDateFaculty Role
Country Visit Country visit programme Australia and Singapore31/07/2014Joint Leader of delegation
Country Visit Country visit programme Delhi, UP31/07/2014Joint Leader of delegation
Other Non-technical Events Pre placement visit Chennai31/07/2014Leader of student delegation
Other Non-technical Events Conduct of Admission process Calcutta, Ahmedabad31/07/2014Nominated member of interview panel
Other Non-technical Events Conduct of Admission process Delhi, Bangalore, Ahmedabad31/07/2014Nominated member of interview panel
Other Non-technical Events Conduct of Admission process Delhi, Bangalore, Ahmedabad31/07/2014Nominated member of interview panel
Other Non-technical Events Anti ragging squad Ahmedabad31/07/2014Inspection of hostels
Other Non-technical Events Member, Placement Committee Ahmedabad31/07/2014Advisory
Other Non-technical Events Member, Executive Development Program Committee Ahmedabad31/07/2014Advisory
Other Non-technical Events Member, Management Development Committee  31/07/2014Advisory
Other Technical Events Nominated member, Academic Area Committee-Marketing  31/07/2014Advisory
Other Non-technical Events Cultural Committee Coordinator  31/07/2014Advisory and monitoring

Prof. Tripurasundari - Joshi - Research Projects


TitleFund TypeAgencyStart DateDurationPrincipal Investigator
A Project on “Communication requirements for disaster Management” in Gujarat, Bihar & OrissaExternal FundingAIDMI13/11/2009 - PI - Prof. Tripurasundari - Joshi
A Research assignment on “National level Telephonic survey on VRC operational Status”External FundingSAC, ISRO09/07/2010 - PI - Prof. Tripurasundari - Joshi
Assessment of Tripura Edusat networkExternal FundingSAC, ISRO13/11/2009 - PI - Prof. Tripurasundari - Joshi

Prof. Tripurasundari - Joshi - Project Guided


Project TitleDescriptionDuration
Impact of consumer perception on decision stages in the two wheeler industry Student dissertation 2013
Consumer behavior in smart phones Student dissertation 2013
Impact of Advertisements at various stages of the Product life cycle.   2013
A study on Visual Merchandising   2013
Customer Preference in Choosing a Retail Outlet  
Business plans Preparation of business plan for FB&E students.
Summer projects Summer internship reports for both the FT and FBE batches
Dissertations Dissertation projects done by FT and PT students i

Prof. Tripurasundari - Joshi - PhD Students