Management Institute

Prof. Sandip Gokalbhai Trada

Prof. Sandip Gokalbhai Trada

Total Experience 9 Year
Educational Qualification B.E., PGDBM, FPM
Research Area Channel Management, Multiple Channel Design, Business to Business Relationships
General information
Designation Assistant Professor
Office Phone 079-30642658
Cabin No Faculty Wing "A", First Floor

Prof. Sandip Trada is an Assistant Professor in marketing area at Institute of Management, Nirma University. He has completed his doctoral study in marketing from Indian Institute of Management, Indore. He also has completed Post Graduate Diploma in Business Management (PGDBM) from Tolani Institute of Management Studies, Adipur (TIMS) and Bachelor of Engineering (Chemical) from Government Engineering College, Gandhinagar - Gujarat University. He has 7 years of experience in industry and academia. He has attended various national and international conferences and presented papers. He has won awards for the 'second best research' paper at IMR Doctoral conference, IIM Bangalore. His papers have been published in national and international journals. His research interests include channel management, multiple channel design, Inter-firm relationships, and business marketing. His current teaching interests are Business to Business Marketing, Managing Global Markets, and Channel Management.

Teaching 6 Year 10 Month
Industry 2 Year 10 Month
Website -
Blog -
Membership -

Specialization Areas Marketing
Subject Taught UG -
Subject Taught PG Integrated Marketing Communications, Strategic Brand Management, Operation Management, Sales Management, Strategic Marketing

Reading, Cricket, and Listing Music

Prof. Sandip Gokalbhai Trada - Achievements

TitleDescriptionAchieved On
Second Best Paper IMR Doctoral Conference, Indian Institute of Management, Bangalore December 2015
Silver Medal Second Rank in the PGDBM Programme at TIMS, Adipur March 2005

Prof. Sandip Gokalbhai Trada - Experience

Institute / OrganizationDesignationDuration
Tolani Institute of Management StudiesLecturer August 2007 To June 2012
Bajaj Allianz Life Insurance Co. LtdSales Manager May 2006 To February 2007
S.A.L. Steel Ltd.Asst. Engineer May 2005 To April 2006
Sanghi Industries Ltd.Trainee October 2001 To September 2002

Prof. Sandip Gokalbhai Trada - Publication


Research Paper

TitleISSN / ISBN No PublisherVolumeYear
The dual effects of perceived unfairness on opportunism in channel relationship  Elsevier - Industrial Marketing Management 2017
Influence of business strategy on inter-firm coordination efforts: moderating role of environment  IIM Indore- Inodre Management Journal62014
A Conceptual Framework for Eliciting Dealer's Selling- Efforts Through Dealer-Supplier Identification  IIM Indore- Inodre Management Journal52013

Prof. Sandip Gokalbhai Trada - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Marketing Indian Institute of Management, Indore 2017   
M.B.A Marketing Tolani Institute of Management Studies, Adipur 2005   
B.E. Chemical Gujarat University 2001   

Prof. Sandip Gokalbhai Trada - Activity

Activity TypeActivity TitlePlaceDateFaculty Role
International Conference 2-Days IMR Doctoral Conference IIM Bangalore22/12/2015Paper Presenter
International Conference 3rd PAN-IIM World Management Conference IIM Indore16/12/2015Participant
National Workshop Professional Development Workshop for Doctoral Student IIM Indore15/12/2015Participant
Management Development Programme Quality Management System and 5s KMA, Gandhidham31/03/2012Participant
International Conference Research in Management - Lessons for India TIMS, Adipur10/12/2011Paper Presenter
National Workshop 3 days Workshop on Use of Statistical Computer Packages (SPSS) TIMS, Adipur19/02/2011Participant
National Conference Emerging Trends in Management Practices TIMS, Adipur04/12/2010Participant
National Workshop 4-Days Workshop on Research Methodology for Management and Statistical Analysis using –PASW18.0 ITM Universe, Gwalior18/08/2010Participant
National Workshop 2-Days Workshop on How to Write A Research Paper TIMS, Adipur19/12/2009Participant

Prof. Sandip Gokalbhai Trada - PhD Students