Management Institute

Prof. Ashwini K Awasthi

Prof. Ashwini K Awasthi

Total Experience 30 Year
Educational Qualification MBA, PhD
Research Area Services Marketing
General information
Designation Professor
Office Phone 079-30642623
Cabin No IMNU Ground Floor, Faculty Wing C

Prof. Awasthi has worked in industry and academia. A recipient of research grants from University Grants Commission of India, his articles have been published in peer reviewed journals, and he has presented research papers in international conferences. He has consulted to non-government organisations, and entrepreneurs. His academic interests are in the field of marketing management, marketing research, sales management, and services marketing.

Current Activities : Chairperson, Integrated MBA Editor, Nirma University Journal of Business and Management Studies
Teaching 20 Year 11 Month
Industry 10 Year
Website -
Membership -

Specialization Areas Services Marketing, Sales Marketing, Marketing Channel Management
Subject Taught UG -
Subject Taught PG Marketing Management I, Services Marketing, Sales Management, Marketing Channel Management, Marketing Research, Advanced Marketing Research

Travelling, Reading

Prof. Ashwini K Awasthi - Achievements

TitleDescriptionAchieved On
20th Business School Affaire & Dewang Mehta Business School Awards ‘Best Professor in Marketing Management’ Award   November 2012

Prof. Ashwini K Awasthi - Experience

Institute / OrganizationDesignationDuration
MLSM College, Sundernagar, H.P.Lecturer July 1998 To May 2007
Thomson Consumer Electronics Ltd., Chandigarh and DelhiBranch Manager January 1995 To June 1998
Manglam Timber Products Ltd., ChandigarhDistrict Manager July 1993 To December 1994
Manglam Timber Products Ltd., ChandigarhRegional Sales Executive July 1991 To June 1993
Munak Galva Sheets Ltd., New DelhiMarketing Exective July 1988 To June 1991

Prof. Ashwini K Awasthi - Publication



TitleISSN / ISBN No PublisherVolumeYear
Research Trends in Economics, Finance, and Marketing, New Delhi 978-93-84869-40-3Excel India Publishers. 2015
Research Trends in General Management 978-93-84869-41-0Excel India Publishers. 2015
Trends in Management Research 978-81-923049-1-5Nirma University 2014
Changing Paradigms of Services Marketing 978-9350974469Himalaya Publishing House Pvt. Ltd. 2013
New Perspectives in Marketing Communications 978-9350974452Himalaya Publishing House Pvt. Ltd. 2013
Consumer Behaviour and Emerging Practices in Marketing 978-9350974476Himalaya Publishing House Pvt. Ltd. 2013

Book Chapter

TitleISSN / ISBN No PublisherVolumeYear
Consumer Adoption of M-marketing & M-commerce in India  Excel India Publishers. 2015
Emerging Methods in Personal Selling  Excel India Publishers. 2015
Impact of Causal Attributions on Organizational Recovery Responses    2014
Antecedents of Customer Participation and Customer Citizenship Behaviour  Himalaya Publishing House Pvt. Ltd. 2013
Managing technological core competence through university-industry relationships    2007
Business process outsourcing: A strategic tool for developing core competencies    2006

International Conference

TitleISSN / ISBN No PublisherVolumeYear
Effects of service quality and satisfaction on customer behavioural intentions    2007
Service quality and satisfaction perceptions: Effects on behavioural intentions in banking services    2006

International Journal

TitleISSN / ISBN No PublisherVolumeYear
Exploring the Domains of Consumer Perceived Ethicality 0972-5814Journal of Management Research14(2)2014
Servicescape Elements in Leisure Service settings: A Study of Movie Theatres and Restaurants 0947-6250International Journal of Hospitality and Tourism Systems7 (1)2014
Customer Complaint Resolution on Social Media 2277-484XInternational Journal of Marketing & Business Communication 2014
Effect of Organisational Responses on Customer’s Perceived Justice: Moderating Role of Causal Attributions 0973-2330Journal of Marketing and Communication9(2)2013
Service quality components in hotel industry 0216-3780Jurnal Manajemen dan Pemasaran Jasa2(1)2006

National Journal

TitleISSN / ISBN No PublisherVolumeYear
Towards a Comprehensive Framework for Service Recovery: An Empirical Investigation of Recovery Strategies    2011
Rural marketing: The ‘Rudi’ way  Ganpat University- Faculty of Management Studies Journal of Management & Research 2010
Market oriented ecosystem at the Indian base of the pyramid  Nirma University Journal of Business and Management Studies3(1&2)2008
A dimension specific analysis of service quality in Indian cellular mobile telephone services.    2006

Prof. Ashwini K Awasthi - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Management Himahcal Pradesh University January 2007   
M.B.A Marketing and Finance Himachal Pradesh University July 1988   

Prof. Ashwini K Awasthi - Activity

Activity TypeActivity TitlePlaceDateFaculty Role
National Conference ANVESH 2015 Ahmedabad03/04/2015Chairperson
National Seminar Ayatana 2013, Marketing Conclave Ahmedabad17/08/2013Chairperson
International Conference 16th Nirma International Conference on Management Ahmedabad09/01/2013Chairperson
National Seminar Management Conclave Ahmedabad Chairperson
National Seminar Marketing Conclave Ahmedabad Chairperson

Prof. Ashwini K Awasthi - Project Guided

Project TitleDescriptionDuration
Role of social media by telecom service providers Student Dissertation 2014
Effect of Supply Chain on Ecommerce Student Dissertation 2014
. Student Dissertation 2014
Consumer perceptions,attitude and purchase intention towards private labels in different product categories. Student Dissertation 2014
Measurement of effectiveness of content marketing on customers. Student Dissertation 2014
. Student Dissertation 2014
Restaurant chain at highway Student Business Plan 2014
Manufacturing of coir ply Student Business Plan 2014
Trading of yellow pine Student Business Plan 2014
Attachment and spare part of demolition equipment Student Business Plan 2014
Fly ash bricks Student Business Plan 2014
Digital Marketing Student Dissertation 2014
Analysis of factors affecting brand loyalty towards different cigarette brands in India. Student Dissertation 2013
Creating And Managing Personal Brand's Student Dissertation 2013
Impact of celebrity endoyement on consumer buying behaviour. Student Dissertation 2013
To study the effect of online and offline brand image on brand loyalty. Student Dissertation 2013
Scale Development for Consumer Perceived Ethicality. Student Dissertation 2013
An Evaluation of Sachet Marketing of Consumer Goods. Student Dissertation 2013
Opportunities and Challenges for Green Marketing Student dissertation 2013
Comparison of Retail Value Propositions (RVP) of different online retailers and how it is affecting consumer buying behaviour. Student Dissertation 2013
Study of consumer preference in mobile phone attributes for smart phones. Student Dissertation 2013
"Study of Business feasibility in Solar Energy sector in India ... " Student Dissertation 2013
consumer variety seeking behavior and brand loyalty Student Dissertation 2012
Study of corporate governance in Microfinancing Student Dissertation 2012
Analysis of social network advertising Student Dissertation 2012
Innovative retail strategies and their impact on consumers in Tier I and tier II cities Student Dissertaion 2012
Study of Means End Chain Model for Cosmetics Student Dissertation 2012
Study of impact of personalities and values on consumer behavior Student Dissertation 2012
Study of various facets of concept of Consumer Value Co-creation and proposal for road ahead utilizing potential of emerging social media communication tools. Student Dissertation 2012
Private lablel Vs National Brands: A Comaprative Study Student Dissertation 2012
To investigate factors that makes celebrity endorsement effective Student Dissertation 2012
An analysis of intentions and behaviour of customers towards green products. Student Dissertatiion 2012
Study of marketing tactics adopted by financial services frims Student Dissertation 2012
Overchoice- and its impact on Consumer behavior, product offering and marketing communication Student Dissertation 2012
a comparative study of consumer perception of over the counter drugs (otc) with prescription drugs and its harm full effects Student Dissertation 2011
Study of the Consumer Behaviour of the sub-urban areas of the Pre-paid customers of Vodafone Student Dissertation 2011
Branding and promotion of Banking products to acquire NRI customers(like strategic Tie-Ups, events organisation) for Kotak Mahindra Bank. Student dissertation 2011
Effectiveness of Single as well as Multi-Celebrity Endorsements in Advertisements Student Dissertation 2011
A Study Of The Service Quality Dimensions Of Restaurants In Ahmedabad Student Dissertation 2011
Drivers of Herd Mentality in service industry Student Dissertation 2011
Study of the role of Brand Communities in Co-creating Customer Value. Student dissertation 2011
Effect of Service and Non-service parameters on Purchase Intent of Electronic Consumer Durables Student Dissertation 2011
A study of the Customer perception about the private health care sector and strategy to overcome the limitations Student Dissertation 2011
Constituent Factors of Brand Extension : Study of Unrelated Product Categories Student Dissertation 2011

Prof. Ashwini K Awasthi - PhD Students

StudentResearch TitleResearch FieldStatus
Vineet Kumar An empirical investigation of antecedents and consequences of dysfucntion customer behaviour An empirical investigation of antecedents and consequences of dysfucntion customer behaviourPursuing
Nair Vinod Vijayamadhavan Future Marketing Strategies of 3G Mobile Service Poviders on Gujarat Based on Consumer Behaviour Future Marketing Strategies of 3G Mobile Service Poviders on Gujarat Based on Consumer BehaviourPursuing
Gaurav Tandon Identifying the Drivers & Inhibitors in the Adoption of Telemedicine based Healthcare Srvices Delivery by the Physicians for Providing Consultation to Remote Patients and for CME in India Identifying the Drivers & Inhibitors in the Adoption of Telemedicine based Healthcare Srvices Delivery by the Physicians for Providing Consultation to Remote Patients and for CME in IndiaPursuing