Management Institute

Dr. Sunita Guru

Dr. Sunita Guru


Total Experience 16 Year
Educational Qualification PhD
Research Area Digital marketing, Consumer Behavior, E-commerce, Retail marketing, Operation research and Statistics
General information
Designation Assistant Professor
Office Phone 079-30642695
Cabin No 079-30642695
Email sunita@nirmauni.ac.in

Prof. Sunita Guru has over 5 years of industry and 6 years of experience in academics. She has done her Ph.D. in the area of consumer behavior. She has been teaching Research Methodology, Advanced Business Research and Analytics, Quantitative Techniques, and Data Analysis through SPSS to MBA, PGDBM and FDP students . She has conducted research in digital marketing, organizational behavior, retail marketing and consumer behavior. She has presented papers in referred international and national conference in India. She has published several research papers in reputed international and national journals. Her research interests include consumer behaviour, digital marketing, E-commerce, retail marketing, operation research and statistics


Current Activities : Teaching , Co-ordinator for Vichar Vinimay, Co-ordinator for BBA Curriculum club
Experience
Teaching 6 Year 7 Month
Industry 5 Year 4 Month
Research 5 Year
Contact
Website -
Blog -
Membership -

Specialization
Specialization Areas Research Methdology, Data Analysis thorough SPSS
Subject Taught UG -
Subject Taught PG Research Methdology, Data Analysis thorough SPSS, Advanced Business Research and Analytics

Hobbies
Reading and Cooking

Dr. Sunita Guru - Achievements


TitleDescriptionAchieved On
Best Paper Award Searching Habits: An exploratory study of Ahmedabad Internet users” at National Youth Summit , 2017 January 2017
Showcasing a futuristic and progressive idea ET cases award for showcasing a futuristic and progressive idea organized by Global summit on management cases by IIM Raipur on February 10-11,2017 February 2017

Dr. Sunita Guru - Experience


Institute / OrganizationDesignationDuration
Institute of Management, Nirma UniversityAssistant Professor October 2013 To till date 2014
IDEA Pvt.LtdMarket Research Analyst May 2007 To September 2007
Mudra Institute of Communications, Ahmedabad (MICA)Senior Research Associate October 2007 To October 2013
Research Demographics IT services Pvt. LtdResearch Statistician December 2004 To April 2007
DesignmateMaths Researcher May 2003 To November 2004

Dr. Sunita Guru - Publication


 

Book Chapter

TitleISSN / ISBN No PublisherVolumeYear
Features exploration: Analysis of literature on search engine optimization 978-93-86256-32-4, pp. 183-190Excel publications 2017
Searching Habits: An exploratory study of Ahmedabad Internet users 978-93-5262-686-1Himalaya Publications 2017
A case on crisis management with India’s first lamination sheet factory 978-93-5262-686-1  2017
Impact of Use of Formal and Informal channel of communication on effective functioning of employees 978-93-5262-686-1Himalaya Publications 2017
Grofers: A case study of influencing factors and constraints on E-commerce driven supply chain  ETCases 2017
• Perceived risks : Analysis of literature on online shopping situations 978-93-85777-08-0New Age Ecosystem and Empowering- Trade, Industry and Society” (2016), 2016
Big Billon Day 978-93-85777-08-0New Age Ecosystem and Empowering- Trade, Industry and Society” (2016),Excel Publications 2016
Building a Successful Online Business: Overcoming Attitudinal Barriers 0-19-806292-3Oxford University Press 2014
The Case of Tea Class 0-19-806292-3Oxford University Press, New Delhi 2014
Gaming in the Indian Context 0-19-806292-3Oxford University Press, New Delhi 2014

Case Study

TitleISSN / ISBN No PublisherVolumeYear
Grofers: A case study of influencing factors and constraints on E-commerce driven supply chain    2017

International Conference

TitleISSN / ISBN No PublisherVolumeYear
Big Billion Days  19th Nirma International Conference on Management ,NICOM-2016 2016
Flipkart.com  19th Nirma International Conference on Management ,NICOM-2016 2016
Consumer Attitude towards green marketing in Ahmedabad  19th Nirma International Conference on Management ,NICOM-2016 2016
Impact of value added services on consumer behavior in E-retailing  19th Nirma International Conference on Management ,NICOM-2016 2016
Perceived Risk: Analysis of literature on online shopping situations ‘Ahmedabad’  19th Nirma International Conference on Management ,NICOM-2016 2016
Managing Emotional Connect between front line employees and customers’    2014
Ethical and Legal issues: Children’s Use of Internet  NASMEI Marketing Conference 2012
Creating Retail Brand Identity through Design- ‘Mirch Masala’ a theme restaurant’  International Case Conference 2012
Online Shopping : Risk Dimensions and Demographics Antecedents of Purchase  NASMEI Marketing Conference 2011

International Journal

TitleISSN / ISBN No PublisherVolumeYear
Online Shopping: Motivators and Barriers  Media Asia372010
Managerial Trust and Organizational Behavior  Management and Labour Studies, XLRI352010

National Journal

TitleISSN / ISBN No PublisherVolumeYear
Culture: Service & Brand Design - A Case of Shaddi.com  Nirma University Journal of Business and Management Studies82013
Impact of atmospherics on quality inferences, store image and buying behavior for retail stores in India  Indian Retail Review12009
Barrier to Online Shopping: A study of contemporary literature on perceived risk  Indian Retail Review, No22008

Dr. Sunita Guru - Qualification


QualificationSpecializationUniversityPassing Year%Class
Ph.D. Management Sardar Patel University G.H.Patel, Institute of Management January 2013   
M.Sc Statistics Gujarat University School of Social Science May 2003 63.00First

Dr. Sunita Guru - Activity


Activity TypeActivity TitlePlaceDateFaculty Role
In-House Training Programme SPSS Workshop Ahmedabad Co-ordinating the workshop

Dr. Sunita Guru - PhD Students