Management Institute

Dr. Sapna Parashar

Dr. Sapna Parashar

Total Experience 16 Year
Educational Qualification MBA , PhD
Research Area Retail and E-retailing,consumer behaviour and rural marketing
General information
Designation Associate Professor
Office Phone 079-30642645
Cabin No 07930642645,wing a ground floor

Dr. Sapna Parashar is Ph.D. from Devi Ahilya University, Indore .She is faculty in the area of Marketing and has been engaged in teaching and research for the last thirteen years and has more than forty five publications in refereed journals. She has also presented papers in International and National conferences and has been Assistant Editor of Prestige Journal of Management and Research for three years. Besides this, she has been involved in conducting training programs for reputed industries like Adani,,Grasim ,BPCL,Inspiron to name a few. She is life member for Indian Society of Training and Development. Her areas of interest include retail marketing, consumer behavior, service marketing human values and business ethics. She has visited China and South Korea in connection with various professional activities.

Current Activities : Chairperson BBA -MBA program Teaching ,research and administration related activities
Teaching 15 Year 0 Month
Industry 1 Year 6 Month

Specialization Areas Retail,rural ,services and consumer behaviour
Subject Taught UG marketing management,entrepreneurship and advertisement and sales promotions
Subject Taught PG marketing management ,retail marketing, rural marketing, service marketing and consumer behaviour

Reading,Gardening and Badminton

Dr. Sapna Parashar - Achievements

TitleDescriptionAchieved On

Dr. Sapna Parashar - Experience

Institute / OrganizationDesignationDuration
Institute of MnagemnentAssistant Professor June 2001 To August 2014

Dr. Sapna Parashar - Publication



TitleISSN / ISBN No PublisherVolumeYear
Enlightened Marketing  Free Press, Mumbai based English DailyFeburary18,2003 2003
Customer Satisfaction    2003
Listening Facts  Free Press, Mumbai based English Daily 2002


TitleISSN / ISBN No PublisherVolumeYear
Value Based Management for Organizational Excellence .  New Delhi: Excel Book.  
Cases in Management :Indian Experience .     
Personality Assessment Profile PAP –DPD .     

Case Study

TitleISSN / ISBN No PublisherVolumeYear
"No Pain No Gain: A Case of Tasty Ice Cream with teaching notes", European Case Clearing House (ECCH), UK and USA, 2010, ECCH No. 310-204-1 & 310-204-8.  2010
Dream to Become Global Palyer :A Case of Jyothi Woolens .  Prestige International Journal of Management and Research,1(2)2009
Tri Star International Ventures into U.S. Market  In Michael Czinkota , Ilkka Ronkainen , Carlyle Farell and Ronald Mc Tavish (Eds.) Global Marketing 2008
Retail One India Limited: Riding on Promotion  .Prestige International Journal of Management and Research,1(1).2008
Vishesh: A Distinctive Diagnostic Centre  Case Method in Management Education .Text and IllustrationsNew Delhi :Ex.cel Books2,229-234.2007
Herbal India Limited .  Case Method in Management Education .Text and IllustrationsNew Delhi :Ex.cel Books2,229-234.2007
News Update :Designed by the Readers  Prestige International Journal of Management and Research10(1-2),178-182.2006
Creative Sharp Ad Agency :Challenges Ahead  . PIMR Monograph Series ,13/2005). 2005
Radio Mirchi-Future Ahead.  . PIMR Monograph Series ,13/2005 2005
Avenue Shree :Future Ahead  . PIMR Monograph Series ,13/2005).c 2005
Free Frank and Feareless  Prestige Journal of Management and Research,9(1),135-139.2005
The Rolling Tide .  . PIMR Monograph Series ,13/2005 2005
Mast Tamatar  smart Manager 2003
Competition Ahead :VSNL at Cross Roads   505-051-12003
Dyna Drive at Cross Roads .   506-064-1.2003
Sun Oil Ltd.    2002
.Excel Exports :The Dilemma of Entering Domestic Market .506-009-1  European Case Clearing House506-009-1 

International Conference

TitleISSN / ISBN No PublisherVolumeYear
An Analysis of Service Mix for E-Tailing  Himalaya Publishing House Pvt. Ltd., Mumbai 2013
.An Analysis of Service Mix for e-tailing  Himalaya Publishing House Pvt Ltd 2013
Eco-literacy and Customer Purchase Intention Towards Green Products 978-93-81361-73-3Global Recession to Global Recovery: EPOCH Strategies for Marketing, Family Business and Entrepreneu 2012
Customer Purchase Intention on Private Label Brands in Indian Grocery Retailing 978-93-80697-45-1Managing in Turbulent Times: Creativity, Innovation, Entrepreneurship, Leadership and Learning, Inst 2011
Customers Purchase Intention of Private Label Brands in Indian Grocery Retailing  New Delhi :Excel . 2011
Consumer Need For Uniqueness :A Study of Undergraduate and Postgraduate Students.  New Delhi :Excel. 2009
Consumer Need for Uniqueness and Product Innovation in Selection of Mobile Phones .  .New Delhi :Excel . 2008
Variety Seeking Behaviour and Brand Trust :An Empirical Study  .New Delhi :Excel . 2008
Gender and Occupation as Correlates of the Purchase Decision Involvement with Special Reference to Footwear  New Delhi: Excel Book. 2003
Perception Towards Branded Jewellery (A Study of Working and Non Working Women  .New Delhi: Allied Publishers  
Green Marketing for Sustainability  New Delhi.: Excel Book.  

National Conference

TitleISSN / ISBN No PublisherVolumeYear
Private Labels in Lifestyle Retailing 978-93-81361-40-5Proceedings of National Conference on Retail Excellence, Jagan Institute of Management: Excel India  2011
.The Effect of Services on Consumer Behavioral Intentions in Leisure Service Settings  New Delhi: Excel . 2005
Evaluation of Ethical Issues in Corporations :A Study of Investors .  .New Delhi: Excel. 2004
Fear Appeals as Determinant of Advertising Effectiveness.  .New Delhi: Excel . 2004
\Customer Relationship in Management in Banking Sector :A Comparative Study of Public and Private Sector Bank  .New Delhi: Excel . 2003
Coupon Proneness:A Study of Consumers Susceptibility.  New Delhi: Excel Book. 2002
Product and Gender As an Attribute of Product Differentiation :A Case Study of Indian Consumers  New Delhi: Excel.  
Making Life Worth Living (A Study of Values as Perceived by Management Teachers .  New Delhi: Excel  
Perceived Consumer Value :An Exploratory Study of Durables  . New Delhi: Excel  

National Journal

TitleISSN / ISBN No PublisherVolumeYear
Perception of Values :A Study of Future Professionals  .Journal of Human Values ,,10(2)2004
Television Commercials: A Question of Believability .  Udog Pragati : The Journal for Practicing Managers (Special Issue in Marketing),27(2), 
Profession and Dietary Habits As Determinants Of Perceived And Expected Values – An Empirical Study.  Journal of Human Values14(2) 

Research Paper

TitleISSN / ISBN No PublisherVolumeYear
Shrimad Bhagwat Gita As A Basis in Predicting Behavior.    2006
Quality Sustenance in Higher Education    2005
Impact of Ambiences on Consumer Buying Behavior with Special Reference to Women Readymade Garments.    2002

Dr. Sapna Parashar - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Management DAVV,Indore December 2008   
M.B.A MARKETING DAVV : Department of Management ,Pt. Jawahar Lal Nehru Institute of Management June 1999 65.00First
M.Sc Chemistry DAVV June 1995 83.50First

Dr. Sapna Parashar - Activity

Activity TypeActivity TitlePlaceDateFaculty Role
Other Non-technical Events Rotract Club Ahmedabad  
Management Development Programme MDP Ahmedabad  
Other Non-technical Events NEWSLETTER    
Other Non-technical Events Social Club    
Other Non-technical Events BBA cOMMITTTE    

Dr. Sapna Parashar - Research Projects

TitleFund TypeAgencyStart DateDurationPrincipal Investigator
A study of Retail Model of Amul Preferred Outlets (Ahmedabad)Internal FundingNirma University01/07/2014 - PI - Dr. Sapna Parashar

Dr. Sapna Parashar - Project Guided

Project TitleDescriptionDuration
Toy Library   20111
Co-Branding & It's Impact on Brand Equity of the products in Indian Context   2013
Destination branding and its impact on perception of people in context of the states of Goa, Madhya Pradesh and Gujarat   2013
Online apparel market prospects.   2013
Meaning of branded products and role of interpersonal influence on buying behaviour   2013
Study on TV Program Connectedness   2013
Visual Merchandising: A study of selected online and offline stores.   2013
Study of factors affecting buying behavior in online retailing   2013
Effect of Brand Extension on Brand Equity   2013
Multichannel Retailing and its implication on consumer behaviour   2013
Organized sports retailing   2013
Multichannel Retailing and its implication on consumer behaviour   2013
E Selling of Medicine and related products   2013
Manufacturing and Retail of Footwear   2013
Wedding Bells   2013
Retail store for woman redaymade garments   2013
E-Trading of ethnic wear   2012
Dairy farming   2012
Khadi products   2012
Study of Facebook as a Marketing Medium for NGO's , NPO's and For Profit Organisations.   2012
Use of Mascots in Marketing   2012
Branding of start-up firms   2012
Study of Store Design Parameters and Market potential with respect to "Vishwa Gallery": A home appliances store in Upleta   2012
Study of Branding Strategies and Marketing in Sports   2012
Retail Value Proposition and Growth comparison in different categories of the luxury products industry   2012
The Interdependence of Retail Value Proposition & Supply Chain Strategy.   2012
Believability of advertisements in Indian market   2012
Comparative Study of Multi-channel Marketing Strategies in different product categories (special reference to Chroma and Crossword)   2012
Study Of Consumer Behaviour In Financial Products: Stock and Bond Market.   2012
"Innovations: Elixir of Product management. Area: Marketing"   2010
Retail business model for Post paid customer   2010
A study on consumers' retail outlet selction & decision making   2010
Sports Marketing: An Analysis From an Indian Perspective   2010
Impact of various promotional tools on Brand building , across different product categories.   2010
An exploratory study on online social media   2010
Advertisement Effectiveness of Informational and Transformational Appeals   2010
Study of the impact and scope of Subconscious marketing through various communication channels   2010
Perceptions of consumers for service quality in Hospitality industry with special reference to Ahmedabad   2010
DissertationNiche or mass : The future of Jewelery Retail MBA(FT) 2010
Manufacturing of Notebooks   2010
Fast food restaurant   2010
Investment Casting   2010
Summer Training MBA(FT) and MBA(FB)
Business Plan MBA(FB)
Managing Social Projects MBA(FT)

Dr. Sapna Parashar - PhD Students

StudentResearch TitleResearch FieldStatus
Kadiya Shriram Surendra Role & Impact of Communcation tools for spreading awarness amongst rural people for t. (MGNREGA) & IAY Role & Impact of Communcation tools for spreading awarness amongst rural people for t. (MGNREGA) & IAYPursuing