Management Institute

Dr. Sanjay Jain

Dr. Sanjay Jain

Total Experience 20 Year
Educational Qualification MBA, PhD
Research Area Marketing Communication, Brand Management
General information
Designation Associate Professor
Office Phone 079-30642633
Cabin No IMNU Ground Floor - Faculty Wing A

Dr. Jain has more than 15 years of experience in industry and academia. He has done his PhD in Pharmaceutical Marketing from M. L. Sukhadia University, Udaipur. He has received Doctoral-Fellowship from Indian Council of Social Science and Research (ICSSR), New Delhi. His thesis has been awarded as best thesis in Doctoral Confluence at IBS-Gurgaon. Dr. Jain has also done four months Faculty Development Program from IIM-Ahmedabad. His interest areas are marketing management, marketing communications and branding. He has three edited books to his name as well as he published many research papers and case studies in national and international journals.

Current Activities : Chairperson MBA (FT)-I
Teaching 14 Year 8 Month
Industry 5 Year 8 Month
Website -
Membership -

Specialization Areas Marketing Communication
Subject Taught UG -
Subject Taught PG Marketing Management, Integrated Marketing Communication, Brand Management

Reading, Watching movies

Dr. Sanjay Jain - Achievements

TitleDescriptionAchieved On
Best Thesis Award Doctoral Confluence organized by IBS-Gurgaon, 17-18 March, 2009 March 2009
Received Doctoral Fellowship from ICSSR, New Delhi Short term Doctoral-Fellowship from Indian Council of Social Science and Research (ICSSR), New Delhi March 2008
Management Excellence Award Management Excellence Award by Udaipur Management Association (UMA), Udaipur in year 2008 May 2008

Dr. Sanjay Jain - Experience

Institute / OrganizationDesignationDuration
Institute of Management StudiesAssociate Professor March 2010 To December 2010
Pacific Institute of ManagementAssociate Professor October 2004 To February 2010
Ipca LaboratoriesArea Manager December 2003 To October 2004
Wockhardt LtdTerritory Manager May 2002 To November 2003
Lupin Ltd.Marketing Executive August 2000 To May 2002
J.B. ChemicalsMarketing Executive November 1996 To June 1998

Dr. Sanjay Jain - Publication



TitleISSN / ISBN No PublisherVolumeYear
Changing Paradigms of Services Marketing 978-9350974469Himalaya Publishing House Pvt. Ltd. 2013
New Perspectives in Marketing Communications 978-9350974452Himalaya Publishing House Pvt. Ltd. 2013
Consumer Behaviour and Emerging Practices in Marketing 978-9350974476Himalaya Publishing House Pvt. Ltd. 2013

Case Study

TitleISSN / ISBN No PublisherVolumeYear
CINTHOL - COMES ALIVE! 2319-7145FIIB Business Review2,42013
Narayan Seva Sansthan: A Mission of Eradicating Polio  Nirma University Journal of Business & Management Studies3(3&4)2009

International Journal

TitleISSN / ISBN No PublisherVolumeYear
Lifestyle and General Medicines: A Study of Promotional-Mix Strategies in India 1745-7904Journal of Medical Marketing11 (2)2011

Research Paper

TitleISSN / ISBN No PublisherVolumeYear
E-Banking: (Non) Adoption Based on Demographics 0972-2343Amity Business Review12(1)2011
Investment Behavior and Risk Attitude of Retail Investors in Udaipur City  Nirma University Journal of Business & Management Studies3(1&2)2008
Promotional Strategies in Pharmaceutical Industry: A Synthetic Review 0972-8678Indian Retail Review2 (2)2008
A Study of Promotional Mix Strategic Practices of Selected Pharmaceutical Companies in Western India 0972-2343Amity Business Review9(1)2008
Paradigm Shift in Marketing of Drugs  Scour1(1)2006
BPO industry in India: HR Challenges & Strategies 0972-2343Amity Business Review7(1)2006
Readership Survey of Financial Newspaper in Udaipur City 0973-7901Marketology1(1)2006
Survival Strategies of Indian Pharmaceutical Industry in Product Patent Regime 0972-1479India Journal of Accounting35(2)2005

Dr. Sanjay Jain - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Marketing Communication M. L. Sukhadia University, Udaipur December 2008   
B.Sc Physics, Chemistry, Maths M. L. Sukhadia University, Udaipur 2005 61.001
M.B.A Marketing M. L. Sukhadia University, Udaipur Pacific College June 2000 62.001

Dr. Sanjay Jain - Activity

Activity TypeActivity TitlePlaceDateFaculty Role
STTP / SDP / FDP / QIP Research Methodology in Management Ahmedabad27/11/2013Instructor
National Seminar Ayatana 2013 Ahmedabad17/08/2013Coordinator
International Conference NICOM-2013 Ahmedabad09/01/2013Chairperson
National Seminar Ayatana 2012 Ahmedabad20/10/2012Coordinator
STTP / SDP / FDP / QIP National Workshop on Statistical Software for Research Ajmer08/09/2012Instructor
STTP / SDP / FDP / QIP Research Design and Data Analysis through SPSS Indore09/07/2011Resource Person
Technical Note Self Study Module on Pricing Decisions  21/01/2010Author
Technical Note Self Study Module on Sales Management  15/02/2008Author

Dr. Sanjay Jain - Project Guided

Project TitleDescriptionDuration
The Impact of Sport Sponsorship on Brand Equity Student Dissertation 2014
Effect of Packaging on Consumer Behaviour Student Dissertation 2014
Effect of Hedonic and Utilitarian Aspects of Consumer Behavior on Purchase Intention of Smartphones Student Dissertation 2014
Role of Females in Family Buying Decision-Making in India Student Dissertation 2014
Impact of Advertisements on Consumer Buying Behavior Student Dissertation 2014
Effect of Sales Promotion on Consumer Behavior Student Dissertation 2014
Lifestyle Marketing- The New Rising Approach In Marketing? Student Dissertation 2014
Analysis of How the Marketing Stimulus Affects the Impulse Buying Behavior in Fashion-Oriented Products Student Dissertation 2014
The Study of Relationship between Service Marketing Mix Elements and Customer Based Brand Equity with Special Reference to Mobile Telecom Service Provider Student Dissertation 2014
Analysis of Consumer Decision Making Process in Purchase of Smartphones Student Dissertation 2014
Manufacturing of Soya Milk Student B Plan 2014
Integrating Business Plan Strategies Student B Plan 2014
Service Apartment in India Student B Paln 2014
Magra Handicrafts Student B Plan 2014
Manufacturing of Renaultory Products Student B Plan 2013
Rock Mining and Stone Crushing Student B Plan 2013
Processed Dairy Products Student B Plan 2013
Customers Perception Pertaining To The Parameters Towards The Purchasing Decision Of SUV’s Student Dissertation 2013
Study Of Hedonistic Brands Student Dissertation 2013
Study of Cultural Similarities and Differences in Manufacturing Organizations Across India, China and Russia Student Dissertation 2013
Brand Community & Customer Involvement in Royal Enfield Student Dissertation 2013
The Impact of Online Advertising on Consumer Behaviour Student Dissertation 2013
Brand Semiotics in Soap Category   2013
Role of Mascots in Brand Building Student Dissertation 2013
Rebranding Process: Perception and Acceptance Levels of Consumers Student Dissertation 2013
Study on the Hedonic Dimension of Consumer Behaviour Student Dissertation 2013
Impact of Celebrity Endorsements on Consumer Behaviour Student Dissertation 2013
Out of the Box Campaigning - A Consumer Point of View Student Dissertation 2012
Brand Perception of Shampoos Student Dissertation 2012
Factors Affecting the Selection of GSM Service Providers in Ahmedabad Student Dissertation 2012
Customer Reaction Profiling Based on Advertisements Student Dissertation 2012
A Study on the Hidden Proposition of Brand Value For Indian Brands Student Dissertation 2012
Study of Effect of Brand Extension on the Parent Brand Student Dissertation 2012
Brand Personality: Offline & Online Student Dissertation 2012
Experiential Marketing : A Tool For Building Customer Relationship Management in Consumer Durables and FMCG Sectors Student Dissertation 2012
Study of Attributes Affecting Consumer Perceptions of Fast Food Restaurants in India Student Dissertation 2012
Analyzing Marketing Communication in Brand Communities Student Dissertation 2012
Aqua Yoga and Spa Treatment Student B Plan 2012
Multi Layer Film Student B Plan 2012

Dr. Sanjay Jain - PhD Students