Management Institute

Dr. Praneti Shah

Dr. Praneti Shah

Total Experience 13 Year
Educational Qualification MBA, PhD
Research Area Operations Management
General information
Designation Assistant Professor
Office Phone 079-30642309
Cabin No IMNU-First Floor-Wing 'C'

Dr. Praneti Shah holds Masters in management from Gujarat University and Doctorate in operations and marketing management (services sector) from S.P. University. Her doctoral research resulted into development of localized framework of operations that leads to productivity enhancement through cost reduction in services sector. She suggested application of SKU Rationalization model to control inventory and by that way to downsize the operations. After her doctorate she was offered consulting in operations area. She has given consulting particularly to start-ups and SME’s. She assisted clients into operations domain specific to cost reduction and productivity enhancement and also into the development of marketing strategies through predictive and descriptive data analytics. She acted as an external consumer research panel member of Adani Wilmar Limited for new product launches. She started her career as a core academician in the area of operations and marketing. She has acted in the capacity of a full-time faculty member, university paper setter-exam moderator and research coordinator . She also remained a visiting faculty in the areas of research, operations and supply chain management at various universities of Gujarat. She has various national and international publications to her credit. In total she puts in thirteen years of work experience. Along with her teaching as a career, she extended her background with doctoral research and post that addressed research driven consulting domain .Thus she is striving to represent herself in the combination of teaching-research-consulting domains as an academician

Teaching 13 Year 0 Month
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Specialization Areas Operations and Marketing
Subject Taught UG -
Subject Taught PG Operations management, Supply chain management, Logistics management IN India , International logistics and supply chain management, Research methodology, Marketing Research, Marketing management, Consumer behavior, Services marketing

Reading and Listening to music

Dr. Praneti Shah - Achievements

Dr. Praneti Shah - Experience

Institute / OrganizationDesignationDuration
Institute of Management, Nirma UniversityAssistant Professor May 2017 To till date
Nirma University & Gujarat Technological UniversityVisiting faculty and Consultant July 2014 To April 2017
N.R.Institute of Business Management, GLS-MBA, Gujarat Law SocietyAssistant Professor June 2005 To June 2014
Management Coaching Institute(s)Lecturer July 2003 To May 2005

Dr. Praneti Shah - Publication


Book Chapter

TitleISSN / ISBN No PublisherVolumeYear
Engineering Economics and Management 9789325 99024-1Vikas Publishing House 2016

International Conference

TitleISSN / ISBN No PublisherVolumeYear
Analytical study of Carbon Credit Trading in India 978-81-7446-802-4NIRMA University, 13th Nirma International Conference on Management(NICOM-2010) Proceedings 2010

International Journal

TitleISSN / ISBN No PublisherVolumeYear
Ethnicity Store Format: A Revolutionary Retail Move towards Indian Legacy 0974- 438XPacific Business Review International 2012

National Journal

TitleISSN / ISBN No PublisherVolumeYear
Consumers preference towards fast- food retail chains in India 0972-740XGITAM Journal of Management 2014
Financial planning strategies based on life-cycle view of wealth accumulation 2231- 1904Sankalpa , Journal of Management and Research 2014
Consumers’ preference towards organized retail store while buying apparel – A case study of Ahmedabad city 2249-9067Marketing Vista, Institute of Public Enterprise (IPE) 2013
A study on consumer preference towards hypermarket and its strategic implications 0976- 0431Management Edge, Bharti Vidhyapith Institute of Management and Research (BVIMR) 2011
Preference Towards Carbon Credits - An Initiative to go for green 0975-2854Indian Journal of Management- Prabandhan 2010
Potential of Medical tourism in Gujarat 0974-2581AIMS Journal of Management and Science 2010
FDI in Indian Retail– Beneficial or detrimental 0973-9203Management Trends 2010
Consumer preference towards Tata Nano car as a private and public utility vehicle 0974-9462KAIM Referred Journal of Management and Research 2010
Municipal Solid Waste Management in Ahmedabad Municipal Corporation –A Critical Analysis 0973- 225XJournal of Public Administration (ICFAI) 2007

Research Paper

TitleISSN / ISBN No PublisherVolumeYear
SKU Rationalization and Downsizing - A lead towards per square productivity enhancement through cost reduction in services sector  Professional consultant proceedings  

Dr. Praneti Shah - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Operations and Marketing management Sardar Patel University 2015   
M.B.A Marketing management Gujarat University 2003  Distinction
B.B.A Management Gujarat University 2001  Distinction

Dr. Praneti Shah - Activity

Activity TypeActivity TitlePlaceDateFaculty Role
National Seminar Technology Entrepreneurship GTU Innovation Council, Ahmedabad19/01/2017Resource Person
International Symposium 2nd New Zealand - India business Forum Ahmedabad14/12/2013Participation
National Conference Contemporary Issues in Finance GTU, Ahmedabad02/09/2011Paper Presenter
National Workshop UGC Supported Workshop on SPSS 18.0 B.K.School of Business Management, Ahmedabad29/10/2010Participation
International Conference Nirma International Conference on Management (NICOM) NIRMA University, Ahmedabad07/01/2010Paper Presenter
National Workshop Workshop on Research Methodology S.P.University in Collaboration with AIMS11/01/2008Participation
National Seminar Right to Information and Consumer protection in India S.P.University ,Sponsored by UGC08/12/2007Participation
National Workshop Developing a Customer Focus AMA, Ahmedabad28/06/2007Participation
State level Seminar Boom in Retail Marketing in India Ahmedabad28/01/2007Participation
National Seminar Impact of technology on Business Issues, Opportunities and Challenges M.S.University,Baroda07/01/2007Participation

Dr. Praneti Shah - PhD Students