Management Institute

Dr. Prabhat Kumar Yadav

Dr. Prabhat Kumar Yadav

Total Experience 22 Year
Educational Qualification MBA, PhD
Research Area Trust, loyalty, and opportunism in B2B relationships in traditional as well as online markets, new product adoption and diffusion, online buyer behavior, and e-Business models
General information
Designation Sr. Associate Professor
Office Phone 079-30642637
Cabin No IMNU Ground Floor-Faculty Wing-A

Dr. Prabhat Kumar Yadav has about 20 years of experience in management teaching. His current teaching interests include Business-to-Business Marketing, Sales and Distribution Management, and Marketing Management. His research interest is in exploring various aspect of trust, loyalty, and opportunism in B2B relationships in traditional as well as online markets, new product adoption and diffusion, online buyer behavior, and e-Business models. He has been visiting faculty for the course Sales and Distribution Management at IIM Kozhikode, Kochi Campus and for B2B Marketing at IIM Amritsar for the last three years. He also taught Internet Marketing in the EEPM programme of IIM Kozhikode 2008 and 2009, and B2B Pricing strategy and B2B marketing at IIFT Delhi and IIFT Kolkata in 2012 respectively as visiting faculty. He was a visiting scholar at Digital Management Center of Han Yang University, Seoul, South Korea in 2002. He was awarded NET-JRF in management by UGC in 1997. He attended various National and International conferences and presented papers. He is actively involved in multiple Management Development Programmes and Training Programmes for organizations like L&T e-ES, Indalco, Cadila, Zydus Cadila, ONGC, and GHCL. He also visited a few leading Universities and Fortune 500 companies in the United States of America.

Current Activities : Chairman- Marketing Area
Teaching 20 Year 0 Month
Industry -
Research 2 Year
Website -
Membership -

Specialization Areas Marketing, B2B Marketing
Subject Taught UG -
Subject Taught PG Business-to-Business Marketing, Sales and Distribution Management, and Marketing Management

Etymology, Symbology

Dr. Prabhat Kumar Yadav - Achievements

TitleDescriptionAchieved On
The award of Junior Research Fellowship (JRF) by UGC, New Delhi   1997

Dr. Prabhat Kumar Yadav - Experience

Institute / OrganizationDesignationDuration
Institute of Management, Nirma UniversitySr. Associate Professor June 1999 To till date 2014
Pt JNIBM UjjainJRF February 1997 To June 1999
International Institute of Professional Studies, Indore, (M P), IndiaVisiting faculty January 1996 To September 1996

Dr. Prabhat Kumar Yadav - Publication



TitleISSN / ISBN No PublisherVolumeYear
New Age Marketing: Emerging Realities 978-81-7446-587-0Excel Books, New Delhi 2008

Book Chapter

TitleISSN / ISBN No PublisherVolumeYear
Towards a research model of Dynamic Capabilities and firm innovativeness- The role of absorptive capacity and strategic innovation of firms 978-0-9573841-3-2Proceedings of the IMRA (UK)-IIMB (India) Conference on Inclusive Growth & Profits with Purpose: Newpp'357-3582015

International Conference

TitleISSN / ISBN No PublisherVolumeYear
Cognitive Innovativeness, Social Efficacy and User-Value: Explicating the Antecedents in the Presence of Trust as Moderator    2014
Factors Affecting User's Participatory Intention in Online Community Website  The 6th Great Lakes NASMEI, Great Lakes Chennai 2012
e-Business trends and practices  Excel Books, New Delhi 2004
Marketing of Broadband Internet: A study of ISP in South Korea  Excel Books, New Delhi 2003

National Journal

TitleISSN / ISBN No PublisherVolumeYear
Website Stickiness Among Online Community Users 2249-5630Nirma Journal of Business and Management Studies52012

Dr. Prabhat Kumar Yadav - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Management (Marketing) Vikram Univeristy 2002   
M.B.A Marketing R. D. University, Jabalpur UIM 1995   
B.E. Electrical Engineering Vikram University Govt. Engineering College, Ujjain 1990   

Dr. Prabhat Kumar Yadav - Activity

Activity TypeActivity TitlePlaceDateFaculty Role
STTP / SDP / FDP / QIP Faculty Development Programme 2015 IMNU18/04/2015Participation
National Workshop Markstrat workshop (2015) Symbiosis Institute of Management, Pu28/02/2015Participation
International Workshop Case Method Teaching Seminar by Harvard Business Publishing conducted by Prof. Robert Austin (2014) Symbiosis institute of business management, Pune01/04/2014Participation
International Workshop Case Method Workshop organized by European Case Clearing House (ECCH) at IIT-Chennai India (2006) IIT-Chennai Participation
STTP / SDP / FDP / QIP Shaping Consumer Preferences: Conscious and Unconscious Influences at Indian School of Business (ISB) Hyderabad (2005) Indian School of Business (ISB) Hyderabad Participation
National Workshop Workshop on Research methods at IIM Indore (2001) IIM Indore Participation
Management Development Programme MDP on “Supply Chain Management” Conducted by Prof. Michael Pinado and Prof. Mohan Sheshadri of Stern Business School, New York University and Prof. O. K. Gupta of NIM (1999) NIM Ahmedabad Participation
International Conference Microsoft e-Business conference in Seoul, South Korea (2002) Seoul South Korea Key Note Speech
International Workshop Marketing Engineering Workshop at ISB Hyderabad, by Prof Gary Lilien, from Pennsylvania State University, USA (2010) ISB Hyderbad Participation
National Workshop Brand wealth Seminar organized by UCB Ulka and IMNU (2015) IMNU Participation
International Conference International Conference IMNU, Ahmedabad Co-Chairman

Dr. Prabhat Kumar Yadav - Project Guided

Project TitleDescriptionDuration
Business-to-business sales process and different parameters affecting business buying center Student Dissertation 2014
Rejuvenating the brand through private label Student Dissertation 2014
Role of Discount Strategies in FMCG Products Student Dissertation 2014
Effect of Social Network in Business to Business Marketing Student Dissertation 2014
Impact of Brand Performance and Customer Satisfaction on cutstomer based Brand Equity Student Dissertation 2014
Sales Force Management in different industries Student Dissertation 2014
Are the brand non-singular? Can a brand exhibit more than one brand personality? Student Dissertation 2014
Scope of online Grocery store/ Pharmacy store in India Student Dissertation 2014
A study of factors influencing buyer-seller relations in B2B markets. Student Dissertation 2014
Effects of Sale Promotions on Consumer Preferences (with special reference to FMCG products) Student Dissertation 2013
Role of Internal Branding in Corporate Brand Success Student Dissertation 2013
Psycho-graphic Segmentation of Social media users Student Dissertation 2013
A Study of the Indian Online Consumer's Attitudes & Perceptions Towards Internet Marketing & e-word-of-mouth in the web 2.0 context Student Dissertation 2013
An In-depth study of Indian General News & Business News Channels : Problems, & Opportunities & the way ahead. Student Dissertation 2013
Destination Branding in Indian Context Student Dissertation 2013
The Hedonic & Utilitarian Values Affecting Brand Loyalty: Analysis of some Moderating Variables. Student Dissertation 2013
Mall Mania in India - Changing Consumer Buying Habits Student Dissertation 2013
Consumer behavior towards mutual fund and marketing of mutual fund Student Dissertation 2012
Promotional Strategies of Fashion Industry Student Dissertation 2012
Impact of celebrity endorsement in advertisements Student Dissertation 2012
Perception towards Sachet Marketing of FMCG PRODUCTS IN Ahmedabad Student Dissertation 2012
Analyzing service quality in Ahmedabad Restaurants Student Dissertation 2012
Study of Marketing & Branding strategies in the 150-250cc bikes segment in India Student Dissertation 2012
Scope & Development of Neural Marketing Student Dissertation 2012
A study of marketing practices used on social networking websites Student Dissertation 2012
A study of the interactive marketing strategies being used to target digital consumers Student Dissertation

Dr. Prabhat Kumar Yadav - PhD Students