Management Institute

Dr. Meeta Amar Munshi

Dr. Meeta Amar Munshi

Total Experience 24 Year
Educational Qualification PhD (Management), MBA (Marketing), B.E. (Computer)
Research Area Integrated Marketing Communication, Consumer Behavior, Cinema Studies
General information
Designation Assistant Professor
Office Phone 079 30642643
Cabin No 91-079-30642643, First Floor, Faculty Wing A

Dr. Munshi has over 20 years of experience in academics and corporate. She entered the corporate world as a client servicing executive in one of the leading advertising agencies in India. She joined academics as faculty in the marketing area. She has been teaching courses like Marketing Management, Consumer Behaviour, Integrated Marketing Communications and Strategic Brand Management. She earned her Ph.D. based on a thesis titled ‘A Study of Product Placement in the Context of India with Special Reference to Hindi Movies And TV Serials’. She has presented and published papers in various international conferences. Her current research activity includes studies on culture, consumption and media.

Current Activities : Teaching courses in MBA (FT), MBA (FB&E), MBA (PT) and EDP programs and conducting research studies in culture, consumption and media.
Teaching 18 Year 7 Month
Industry 4 Year 11 Month
Research 1 Year 6 Month
Website -
Blog -
Membership International Management Research Academy (IMRA), London, UK

Specialization Areas Marketing
Subject Taught UG -
Subject Taught PG Consumer Behavior, Marketing Management. Intergrated Marketing Communications, Advertising Management, Business Research Methodologies

Watching films and TV shows, solving crossword puzzles

Dr. Meeta Amar Munshi - Achievements

Dr. Meeta Amar Munshi - Experience

Institute / OrganizationDesignationDuration
E-path, A dvision of Arraycom (India) Ltd., Gandhinagar (An E-Learning Company)Deputy Head, Production January 2013 To December 2013
Som-Lalit Institute of Management StudiesAssociate Professor in Marketing Area August 1999 To April 2013
Mudra Communication, AhmedabadSr. Account Executive June 1995 To July 1999
IIM-AAcademic Associate February 1992 To August 1993

Dr. Meeta Amar Munshi - Publication


Book Chapter

TitleISSN / ISBN No PublisherVolumeYear
Cultural Impact of Movies on Indian Consumers 978-0-9573841-1-5Proceedings of the 2014 IMRA-Kean International Conference. New Jersey, USA 2014
Social Impact of Product Placement Practice in Hindi Movies 978-93-8136-68-9Epoch Strategies for Marketing, Family Business and Entrepreneurship 2012
Understanding consumer reactions towards product placements in movies 978-81-8424-403-8Marketing Paradigms for Emerging Economies, 3rd IIMA Conference Proceedings 2009
The trend of product placement in Bollywood cinema: A content analysis 978-81-7446-587New Age Marketing, Emerging Realities 2009

International Conference

TitleISSN / ISBN No PublisherVolumeYear
Attitude of movie watchers in Ahmedabad towards Product Placement in movies    2008

Dr. Meeta Amar Munshi - Qualification

QualificationSpecializationUniversityPassing Year%Class
Ph.D. Commerce (Management) Gujarat University August 2011   
M.B.A Marketing Gujarat University B. K. School of Business Management, Ahmedabad July 1995   
B.E. Computer Gujarat University L.D.College of Engg. 1991 71.00Distinction

Dr. Meeta Amar Munshi - Activity

Dr. Meeta Amar Munshi - PhD Students