Management Institute

News of July 2015

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A two days ‘Total Dealership Management’ programme was organised by IMNU for 30 dealers of Indian Oil Corporation Ltd. These dealers represented different urban and rural areas of Gujarat State.

In this programme, topics like CRM, Self Development, Team-Building, Brand Management, Sales Management, Emerging HR Practices and Profitability Analysis were covered.

Inaugural session was graced by Mr. N. Srinivas (GM-HO-IOC-Mumbai), Mr. Sanjeev Jain (GM – IOC-Gujarat) and Sanjeev Kakkad, (DGM-Retail Sales– IOC-Gujarat) and Prof. S. Garimella (Director-IMNU). Prof. Anup Kumar Singh (DG-NU) shared his words of wisdom during the valedictory session.

  • July 23, 2015

Abhivyakti organized  the first event of Academic Year 2015  –  16  on July 23, 2015  from 2:30 PM  –  3:30 PM in the Student Activity Centre. The Event was “The Big Picture” wherein there were 36 participantssorted  into  6  teams.  Each  team  was  given  a  piece  of  the  painting  which   they  were  supposed  to replicate in just one hour. It was great to see everyone bringing out their hidden talents of painting and creating  great  masterpieces  with  their  team.  There  was  a  lot  of  teamwork  seen  across the  teams  as well  in  order  to  have  their  pieces  matched  with  their  counterparts  –  for  this  they  were  given  a dedicated time of 5-7 minutes

The event was a great success as all the pieces matched perfectly and the BIG PICTURE was achieved! It was  a  great  one  hour  activity  for  all  the  participants  who showcased  the  best  of  their  talents  in this event.

  • July 23, 2015

The inaugural function of Executive Diploma Program (EDP) was held on 19 July 2015. Mr. Pankaj Popat, Vice President Retail Management, HDFC Bank was the chief guest of function.

EDP participants from different organizations such as Ford India Pvt. Ltd., M/s. Ingersall Rand Limited, Electrotherm India Limited, Airport Authority of India, Torrent Power, Adani Power, Tata Motors Ltd, Intas Pharmaceuticals Ltd., HCL Infosystems Ltd., Infosense Pvt. Ltd., GHCL Ltd, and Tata Technologies Ltd. were present in the function.

  • July 20, 2015

The Inauguration ceremony started with Sarasvati Vandana after which a Video on NIRMA University was shown to the guests present in the IMNU Auditorium. The audience comprised of the New Batch of BBA- MBA (Five Year Integrated) Programme, Parents, Faculty & Staff of IMNU.

The Welcome Address was given by S. Garamella wherein he mentioned that the BBA-MBA (Five Year Integrated) Programme at IMNU is fast becoming one of the most aspired Programme for the students interested in doing a Management Programme at the under-graduate level in the country. He further described the commitment that goes into training the students to be socially responsible citizens. He stated that this day would be a day to remember for the 2015 batch as they moved from school life to college life and assured them that the teachers would spare no efforts to groom the students and provide them the best inputs possible.
Chief Guest Mr. Sameer Joshipura then addressed the audience. He started by asking the students to maintain a high level of energy and enthusiasm for the next 5 years where they would have the chance to learn and do new things. He stated, "You need to make difference in the world." The discussion went ahead with an interactive session where he asked students the reason they chose the course. Reality was put forward to the students where he stated that only 10% of the MBA's are employable as there is oversupply of MBAs. He mentioned that over 200 plus B-schools in the country had shut down over the last 5 years and thus they need to put efforts to differentiate themselves and prove themselves.

  • July 20, 2015

The third Vichar Vinimay was at 2:00 p.m. on 16th July 2015 at E1 classroom. Prof. Monali Chatterjee presented her research work on the topic ‘Readiness is All: Preparing Students to Face the Placement Processes’.


The final placement process with which any professional programme particularly MBA, concludes is always regarded with hope and anticipation by students and faculty-members alike. It is the final placement in a dream company that determines a student’s eagerness or the lack of it to seek admission in a business school. Hence placement training has become the key lesson to learn for most students who are ardent seekers of their much desired career.
This research proposes the approaches that are appropriate to the dependent styles needed early in courses in preparation as well as more independent and mutual strategies. There is an identified need to prepare students to develop more independence in general and facing key points of evaluation in particular. The first part of the paper will explore the components that are commonly included as a part of the placement training process, if at all they are offered. The focus then narrows down into the components that related to communication skills through the accurate use of English. The paper concludes with observations about what teaching strategies best delivers and inculcates the most desirable qualities in students so that they become both suitable and necessary to the requirements of the recruiters’ organizations.

  • July 17, 2015

Mr.  Jagat  Shah,  founder  and  CEO,  Global  Networks and a renown personality in the field of International Marketing, addressed the vibrant new batch of IMNU on 17th July, 2015.
In  the  session  Mr.  Jagat  Shah  shared  his  insights  on various important and sensational topics of marketing. He  discussed  with  us  the  attitude  we  should  carry while  dealing  with  any  real  life  scenarios.  His  stories were highly inspiring and motivating for all who believe in bringing a change however small or big.
As  the  session  progressed  Mr.  Shah  shared  with  us many inspiring  stories  including  the  beautiful  story  of  Farista from Afghanistan. This story very clearly taught the  use  of  Art  and  Creativity  in  Business  model  and showed  how  simple  idea  enforced  using  right  set  of people can change a simple business to global business as  it  had  happened  in  this  case.  Through  his  various other  captivating  narration  of  real  life  incidents,  He taught us 7 forms of Capital for an entrepreneur, most important  of  them  being  Culture.  He  explained  that how if we can indulge others into our own culture it becomes easy to start a marketing and trade relationship.  He  delved  into  details  of  how  showcasing  of one’s  culture  help  customer  &  seller  bond  and  build trust  in  each  other.  China  following  the  same  trend always  keeps  a  cultural  programme  before  any  trade fare.
He ended the session with a great lesson for everyone to  remember  -  “Any  Social  Problem  is  a  chance  of Business  Opportunity.  Develop  an  eye  to  identify  & spot problem & change it to business opportunity."

  • July 17, 2015

The Big Data Analytics workshop is being conducted by Institute of Management, Nirma University. Officials from Capgemini, a leading multinational firm have kindly agreed to be the resource persons for the same. The workshop comprises of 32 hours of classroom training, and is being conducted over four days, 11th, 12th, 18th, and 19th of July 2015. The first part of the training was conducted on 11thand 12th July. Dr. Bhimappa Desai, the Head of Big Data Analytics, Capgemini was the trainer for these sessions.
The first two days of the workshop dealt with big data and its capturing and storage. The sessions started with the welcome of the Guest by Prof. Rajesh K. Jain, GM Area Chair and the Coordinator of the Workshop. Dr Desai covered topics including Introduction of Big Data, its Uses and Applications, the applications and concepts of upcoming software such as Hadoop, Hive, Pig. The sessions not only covered the theory behind the working of these software languages but also gave time for hands on training of the machine level commands used in these. The VMPlayer software was used to initiate a Virtual Machine and work on data.
The amount of data being generated through several sources like social media, sensors, e-commerce etc. is huge and increasing rapidly day by day. This big data finds its use and applications in various industries. Hence, the knowledge and training of the coverage in the workshop would be very beneficial to the students and would provide them an edge when they enter the corporate world.
The next part of the workshop will be conducted in the coming weekend by Mr Yash Sowale, Big Data Expert at Capgemini and will comprise of the analytics part of the Big Data Analytics.

  • July 16, 2015

Speaker: Mr. Umesh Krishnappa, Executive Vice President & Head - New Car Programs & Platforms,Operations,Business Excellence,SCM, Mahindra Reva Electric Vehicles Pvt Ltd

Topic: Business Excellence in Product  and Eco System Creation  a Case study of Mahindra Reva Green Car Creation with a Green Eco System  A Case of Make In India

Venue: Institute Auditorium


  • July 10, 2015

The BBA- MBA (Five Year Integrated) Programme Students of Institute of Management, Nirma University had a wonderful opportunity of meeting and interacting with 30 students from UK. The event was an initiative of the British Council and Ingenous – a Delhi based organization which organized the programme. From IMNU, Prof. Nina Muncherji (Chairperson , BBA- MBA Programme) coordinated the event. A group of 30 Students from UK and 30 Students from Institute met on 5th July, 2015 at Alpha One Mall, Vastrapur.  Twenty students from 3RD Year (2013-18 BATCH) and ten students from 2nd Year (2014-19 BATCH) of the BBA-MBA Programme from Institute were selected for the same.  
The event at the Mall started at 11:00 am where the students from Institute were accompanied by 2 faculty Prof. Shahir Bhatt and Prof. Monali Chatterjee.  They met the foreign students and welcomed them by exchanging introductions. Then the coordinators from UK divided the students into several groups comprising of 3-4 British and Indian students respectively and were asked to carry out an activity together. The activity was planned in a manner wherein all the groups could get to know each other and communicate effectively. The activity comprised of finding answers to questions such as:
1. Find out 3 UK brands at the mall.
2. Find out the place of origin of all the movies at Cinepolis Theatre.
3. Find out 3 handmade Indian products at the mall.
After the activity, all the groups were given a sum of Rs 1800 to have lunch. All the Nirma students in their respective groups made the foreign students try some authentic Indian food.  They really appreciated the hospitality and affection provided by students of Institute of Management, Nirma University.  
The students from UK were looking forward to the next meeting at the University Campus. “Always good to share our culture with the ones with a different one”
After the Mall challenge on 5th July, 2015 at Alpha Mall, Ahmedabad, 30 students from UK visited Institute for half day. The day commenced with an ice breaking session by Prof. Reena Shah who had arranged a battle field game and the teams of 6 members each had to go through the battle field. Then the teams moved for the treasure hunt which was a sort of campus exploration. Two teams had a tie and won prize of vouchers by Crossword store.
This was followed by an Expert Lecture on Bio-tech manufacturing by Dr. Vibhor Saraswat from Zydus Cadila.
With this ended the two day programme and the students (both from UK & India) left with loads of insights and memories. It was great initiative by all the authorities involved and had a great learning experience for the institute of management students.

  • July 05, 2015

This talk was by  by Peter Donnelly on 'How juries are fooled by statistics'. This was based on a real case where a mother was charged with murder of her 1st and 2nd child. This death charge was was a result of statistics done in a faulty manner.

It was a huge response. This screening gathered more than 100 viewers.

  • July 03, 2015

MBA (FB & E), Batch 2015-17 Inauguration was held on July 1, 2015 at Institute of Management, Nirma University. Mr. Sandeep Engineer, MD, Astral Poly Technik Ltd. was Chief Guest for the same. He spoke about challenges faced during his entrepreneurial journey, lesson learned from the same and way ahead. Mr. Engineer also highlighted significance of succession planning and professionalizing family owned businesses.

  • July 01, 2015