NICOM 2017: “Contemporary Marketing: Concept, Practice & Method”
The 20th Nirma International Conference on Management (NICOM) was organized by Institute of Management, Nirma University during January 5th to 7th, 2017. Its central theme was “Contemporary Marketing: Concept, Practice & Method” which had number of marketing sub-themes. In total, 195 abstracts and 120 full papers were received. The papers were received from India and abroad, mainly from the countries like Rwanda and Bangladesh. The papers were sent for two rounds of blind review and thereafter, based on the feedback, selected papers were published in two books as Conference Proceedings with ISBN number by Excel India Publications, New Delhi. The Conference had total registrations of 128 delegates. In total 138 papers were presented by the participants in 30 track sessions organised over the period of three days. In addition to the inauguration and valedictory sessions, there were three plenary sessions delivered by reputed national speakers.
The conference was inaugurated on January 5, 2017. The chief guest of the inaugural session Mr. M.G. Parmeswaran, Brand Strategist, Founder at Brand-Building.com and former CEO, FCB Ulka threw light on the role that emotional advertisements play in attracting consumers and discussed the changes that need to be brought forth in social and digital marketing under the ambit of contemporary marketing. The Guest of Honour for the occasion, Mr. Tarun Arora, COO and Director, Zydus Wellness Limited further emphasized upon the fact that consumers have become more expressive and demanding than ever before and thus consumers are no longer mere recipients but are also involved along with the marketer in brand creation and thus special emphasis on data analytics must be applied to successfully reach the target segment. The inaugural function was also graced by Padma Shri Dr. Karsanbhai K. Patel, President, Nirma University.