The Kaizen Committee of Institute of Management, Nirma University organized Pratidhwani – The Alumni Conclave celebrating the contributions of its alumni in various fields across industries. The theme - “Change is the only Constant”. The Alumni Conclave is an endeavor by IMNU to bring together its alumni on a common platform to share their experiences with current students.
Pratidhwani this year initiated a new format of a panel discussion and was divided into four panel sessions consisting of a Marketing panel, Finance panel, Human resource panel and Entrepreneurship panel. The conclave was inaugurated by the marketing panel consisting of some of the most respected alumni of Institute of Management, Nirma University, namely, Ms. Meenu Bagla, VP Marketing, Quinnox Inc. from the 1998-2000 batch, Mr. Shobhit Bahel, Marketing Manager, Petronas from the 2001-2003 batch and Mr. Mainak Banerjee, Branch Manager, Bajaj Allianz Life Insurance from the 2004-2006 batch. They talked about the 4 principles of marketing, namely, Market, Message, Media and Measurement. They highlighted the importance of understanding the target market’s nuances and addressing them not just in terms of demand but in terms of buying behaviour.