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NICOM 2017: “Contemporary Marketing: Concept, Practice & Method”

The 20th Nirma International Conference on Management (NICOM) was organized by Institute of Management, Nirma University during January 5th to 7th, 2017. Its central theme was “Contemporary Marketing: Concept, Practice & Method” which had number of marketing sub-themes. In total, 195 abstracts and 120 full papers were received. The papers were received from India and abroad, mainly from the countries like Rwanda and Bangladesh. The papers were sent for two rounds of blind review and thereafter, based on the feedback, selected papers were published in two books as Conference Proceedings with ISBN number by Excel India Publications, New Delhi. The Conference had total registrations of 128 delegates. In total 138 papers were presented by the participants in 30 track sessions organised over the period of three days. In addition to the inauguration and valedictory sessions, there were three plenary sessions delivered by reputed national speakers.
The conference was inaugurated on January 5, 2017. The chief guest of the inaugural session Mr. M.G. Parmeswaran, Brand Strategist, Founder at Brand-Building.com and former CEO, FCB Ulka threw light on the role that emotional advertisements play in attracting consumers and discussed the changes that need to be brought forth in social and digital marketing under the ambit of contemporary marketing. The Guest of Honour for the occasion, Mr. Tarun Arora, COO and Director, Zydus Wellness Limited further emphasized upon the fact that consumers have become more expressive and demanding than ever before and thus consumers are no longer mere recipients but are also involved along with the marketer in brand creation and thus special emphasis on data analytics must be applied to successfully reach the target segment. The inaugural function was also graced by Padma Shri Dr. Karsanbhai K. Patel, President, Nirma University.

  • January 13, 2017

Executive Diploma Award Ceremony 2016

The Executive Diploma Award Ceremony of Seventeenth Batch (EDP 2015-16) was held on Saturday, December 17, 2016 at Institute of Management, Nirma University. Mr. Sanjay Kumar, Vice President HR at HITACHI Ltd. was the chief guest on the occasion. Dignitaries attended the annual ceremony function were    Dr. M. Mallikarjun, Director, Institute of Management, Nirma University, Dr. Deepak  Shrivastava  and Dr. Chetan Jhaveri  Chairperson, Executive Diploma Programme in Management. Total 25 participants were awarded Executive Diploma with specialization in Operations Management.

The Institute of Management had started the Executive Diploma Programmes (EDP) in year 1999 to fulfil the needs of the working executives, managers and entrepreneurs.  The Programme focuses on updating the participants on latest developments in the areas of management, and preparing them to take higher responsibilities in their organizations. The Executive Diploma Programmes are offered in area of Finance, Marketing, International Business and Operations Management specializations.

  • December 23, 2016

Institute of Management invites applications for Admission to its 22nd Batch of MBA (2017-19) from candidates appearing for CAT - 2016.

Last Date to Apply for MBA Programme 2017-19 is Extended till January 24, 2017

  • September 19, 2016

Management Conclave : Utkrishta-2016

Utkrishta, The management conclave organized by Institute of Management, Nirma university was conducted on 9 and 10 September,2016 at IMNU premises. The conclave had 4 sessions extending over the entire span of two days, with each session specifically dedicated to Finance, Operations, Marketing and HR domains. The topic for Conclave was “Emerging Practices in Management”.
The second session for conclave was conducted by Optimus, The Operations Club of IMNU. The session was graced by presence of 3 eminent speakers.  Mr. Samir J. Shah currently owner of JBS Group of Companies shared his views on “International Logistics – Introduction & Future”.

Then the session was taken over by Mr. Siddhartha Nangia who shared his insights on “Customer service to customer delight – Opportunities and Challenges”. Mr Nangia is cofounder of Smytten with over more than 15 years of experience in Operations & Supply Chain. These two sessions were headed by Dr. Rajesh Jain, Professor Nirma University as Session Chairperson.

For the third and the last optimus conclave session we were privileged to have with us our Alumni, Mr. Bhavin Pandya currently General Manager at Atlas Copco (India) Ltd. He shared his valuable thoughts on “Operations: The step you can’t afford to skip”. Mr Pandya was a gold medallist for “Best Student”  and was also conferred with “Bronze Medal” for “Overall Scholastic Performance”. The session Chairperson for this session was Dr. Mahesh K.C, Professor Nirma University.

  • September 12, 2016

 The Kaizen Committee of Institute of Management, Nirma University organized Pratidhwani – The Alumni Conclave celebrating the contributions of its alumni in various fields across industries. The theme - “Change is the only Constant”. The Alumni Conclave is an endeavor by IMNU to bring together its alumni on a common platform to share their experiences with current students.

Pratidhwani this year initiated a new format of a panel discussion and was divided into four panel sessions consisting of a Marketing panel, Finance panel, Human resource panel and Entrepreneurship panel. The conclave was inaugurated by the marketing panel consisting of some of the most respected alumni of Institute of Management, Nirma University, namely, Ms. Meenu Bagla, VP Marketing, Quinnox Inc. from the 1998-2000 batch, Mr. Shobhit Bahel, Marketing Manager, Petronas from the 2001-2003 batch and Mr. Mainak Banerjee, Branch Manager, Bajaj Allianz Life Insurance from the 2004-2006 batch. They talked about the 4 principles of marketing, namely, Market, Message, Media and Measurement. They highlighted the importance of understanding the target market’s nuances and addressing them not just in terms of demand but in terms of buying behaviour.

Pratidhwani-2016 Report

 

  • February 08, 2016