Department of Design

Message from the Head of the Department,Department of Design

Prof. Sangita Shroff
‘Design thinking’ is a buzz word today for big corporations, businesses and the manufacturing and retail sectors. Today, Governments of countries are using ‘Design thinking’ to solve problems of civic administration and governance creatively, with a focus to build economically viable, commercially profitable and human-centered solutions. Service Design, Communication Design, Industrial Design, Urban Design are areas where we see Design in action today, aided amply by technology.

The Undergraduate programme at Nirma University offers young students of Design a unique proposition being located in a University, where a student of Design will be surrounded by other students studying multiple other disciplines such as Technology, Management, Law and the Sciences. The Department of Design is offering two disciplines- Industrial Design with specialization in Product Design and Communication Design with training in Graphic Design and emerging Digital Media.

Product Design discipline has a focus on designing products & devices for Healthcare, Educational Aids, Consumer products for home and retail industry and functional Tools and devices. Communication Design discipline focuses on Graphic Design, Publication Design, Brand Communication, Digital Interaction and Interface Design.

The first year is a common Foundation programme, where learning is centered around design skills of Visualization in 2D and 3D, Exploring Materials and Making in workshops, Theory of art and design and Contextual exposure, experience and documentation of people, their occupations, their habitats and Users’ interactions with product, image and space systems.

Our pedagogy is ‘hands-on’, embedded in continuous loops of learning, through making, testing and building theoretical knowledge also through practice. The onus of learning is on the student- in the Design studios, Disruptive labs, Material workshops, Field trips and in the many Libraries located on the University Campus. The faculty members are mentors and facilitators of Design know how and skills. The Department has a team of 6 full time faculty with varied professional expertise and more than 20 visiting faculty engaged with students in various courses, projects and electives.

“We Design today, for a better, efficient and humane tomorrow.”

– Prof. Sangita Shroff