Department of Design

Bachelor of Design (Communication)

The Communication Design discipline has evolved over the decades from pure graphic and publication design to website design, user interaction and media design.

Our design programme stresses on the specific role of a designer – that of being for and only about the user and the users’ needs, empathy and environment. The students will be taught critical thinking and the design process to become effective and innovative problem solvers for companies, the community and the consumers.

A range of domains such as nature and form studies, gestalt, semiotics, typography, illustration, corporate identity and branding and information design will form an array of learning modules through studio tasks, real life projects, workshops projects both individually as well as in teams.

The pedagogy will consist of a combination of design skills, related theory, printing technology and science, digital technology, social knowledge, communication skills and management principles. Learnings will be through classroom projects, assignments as well as exposure to industry via visits, industry immersion of a few weeks and working on live projects with Faculty and outside design experts.

Our Communication Design graduates with their unique abilities in the analogue and digital skills will be prepared to make a real difference in the world of design as entrepreneurs, employees of design firms, advertising companies, branding studios as well as some will also set up unique production hubs.

The design programme will start with a common foundation year with the Industrial Design students where all the students will be taught basic skills in design thinking and aesthetics, sensitizing their minds to the world around through on and off campus assignments as well as essential learning tools such as sketching, observation, photography, colour, perception, presentation, model making and workshop projects, history of design and a sprinkling of topics from philosophy to social anthropology.