Integrated Brand Promotion

Communicating with the right target customer in the most effective way is a major challenge in a today’s environment. Consumers are heavily bombarded with messages from a variety of channels – traditional as well as modern and marketers are in race of winning the share of mind, heart and wallet by all possible means. At the same time, breakthroughs in technologies have equipped modern marketers with a range of sophisticated promotional toolkit to attract, motivate, and retain the customer. The program discusses and provides an insight into the integrated brand promotion, imparts knowledge about different promotional tools and performs practical exercises to create integrated brand promotion campaigns.

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