Effective Communcations for Higher Performance

In today’s knowledge economy, when human resource is considered as the key competitive edge that organizations can have, the ability to communicate effectively has become crucial for managerial effectiveness. Organizations understand that achieving success in today’s workplace is closely tied to the ability of employees and managers to communicate effectively not only with each other but also with people outside the organization. However, communication is effective only when the message is understood and when it stimulates action or encourages the receiver to think in new ways. With good communication skills, one can anticipate problems, make decisions, coordinate work flow, supervise others, develop relationships and increase one’s as well as organizational effectiveness. Without effective communication, ideas misfire or fail to gain attention. Research has shown that on an average, 14 percent of each 40 hours work week is wasted because of poor communication between subordinates and the superiors. In an organization, communication can be oral and interpersonal, in one to one or one to many. It can also be in the written form, as in business letters, reports, proposals etc. With proliferation and penetration of technology, electronic communication has become a norm. Whether it is giving feedback, reporting, delegating, allocation of tasks or simply sharing of information; communication skills influence group dynamics and thus, has an impact on the overall personal and organizational effectiveness.

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